Samsung’s New Compact Cameras Bring Your World Closer


  • Samsung’s New Compact Cameras Bring Your World Closer
  • Samsung’s New Compact Cameras Bring Your World Closer

New ST30 and SH100 cameras deliver ultimate connectivity on the move
Samsung’s smallest compact camera; the ST30 and the SH100, a compact Wi-Fi enabled camera that delivers great shots that you can share over the internet and social networks, are now available in Ireland. The two ultra compact cameras reinforce Samsung’s position as a global leader in design-led innovation to meet the needs of customers.

The ST30 is the ultimate in portability. Its tiny size and compact design makes it the perfect camera to drop into your handbag, or tuck away in your pocket. About the size of a credit card, it’s the ideal camera to use when heading out to the latest party or catch-up with friends. It features a unique design finished with a high quality metal body, and whatever the colour of your party outfit, the ST30 has a colour to match it – choose from silver, black, lilac, pink and red to match your mood.

The SH100 is the latest example of Samsung’s user-focused innovation and design. The SH100’s built in Wi-Fi also means you can automatically back up your shots to your PC by pushing just two buttons, or use DLNA to hook up to your HDTV and see your photos and videos straight away. Wi-Fi also enables you to upload your pictures instantly to your social networking sites such as Facebook, Picasa or Photo Bucket, or to email them to individual email addresses straight from the camera, meaning the people you care about can enjoy your experience from wherever they are. You can also record HD video and share your favourite moments over sites such as YouTube, and to make the upload process of these larger files easier and quicker, the SH100 includes an account with mobile hotspot provider Boingo, giving you access to over 200,000 Wi-Fi hotspots worldwide.

Samsung’s pioneering steps within the connected camera market can be seen in the SH100’s unique innovation, which allows you to connect wirelessly to your other devices with ease. You can use Wi-Fi to connect to your Android-powered Galaxy S smartphone, so you can use your phone to view the shot you’re about to take in real time. If you’re not happy with it, you can zoom in and out to get the best picture, and then activate the shutter remotely when you’re ready to pose. This innovation means that the days of running between your camera and your subject, trying to line up the perfect group shot, are over – because you now have total control of your camera in the palm of your hand from wherever you are in the shot. You can even use your phone’s GPS to record exactly where you were when you captured your favourite memories.

Tommy Dillon, National Sales Manager, Samsung Ireland Digital Imaging, commented: “At Samsung we are always striving to innovate and this is evident in every product we release. We know that not everyone wants a typically sized compact camera, and the ST30’s ultra compact body means you can make the camera experience a part of every aspect of your life.
“The SH100 gives people the chance to bring their world closer, by drawing on Samsung’s technological strength to deliver total connectivity in a compact camera at an accessible price,” he concluded.

Technology to prevent camera shakes

Whether you’re trying to get to the dance floor or capturing friends on the move, the ST30’s Digital Image Stabilisation system stops even the tiniest shake and guarantees clear and sharp photos every time.

The perfect portrait at your fingertips through advanced face detection technology
The ST30 guarantees the perfect images are captured, with innovative face detection technology, Red-eye fix and even next generation technology that detects facial blinking, so whether it’s bright disco lights or sunshine you can ensure eyes are open and ready for the perfect shot. Just in case that wasn’t enough, the ST30 also evens out skin tones, erases blemishes and removes dark circles, so you can control the quality of your appearance in any situation.

Experience the Convenience

The SH100 uses its built in Wi-Fi capability to deliver unique new experiences for all camera users. By selecting the PC Auto Back-up function your camera will automatically find your PC and download the latest photos onto it, even if the PC is turned off. This feature is compatible with the Wake-on LAN system with which many modern home PCs are equipped.

Innovation in Control Helps you Capture the Moment
The Wi-Fi capability on the SH100 also allows you to use your smartphone as a remote control and viewing device for your camera. If you’re shooting over a crowd at a concert, you can enable the Remote Viewfinder function, meaning that you can hold your camera high over your head while you can see a preview of the picture in real time on your phone screen. It’s also perfect for taking self shots - you can zoom in and out using the 5x optical zoom and access basic menu functions including parameters and shooting modes. When you’re happy with the shot you can operate the shutter remotely too, and the camera will record the GPS information for the photo in order to geo-tag it.
The SH100 also features Samsung AllShare, which uses DLNA technology to allow you to connect to your HDTV and stream content wirelessly - so when you get home from a concert you can watch the videos of your favourite songs straight away on your TV.

Seamlessly Simple
Samsung has also used its strength in the smartphone market to develop a new Smart Access user interface (UI) for all of its new compact cameras. The touch based UI works in the same quick, intuitive way as many smartphones, meaning that everyone will find the SH100 easy to operate, and that even advanced functions such as sharing content wirelessly can be simply done using a few touches of the buttons on the large, clear 3” LCD screen. The Smart Access UI enables users to drag, click and control ‘app-style’ icons, easily flip through photos and control a range of the camera’s features.

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