E3 may not have shown off anything regarding the next generation of consoles, but a new contender could be about to enter the market. The Ouya is being touted as a $99 Android game console that you can hook into a TV. The USP of this particular console is that there will be an emphasis on free-to-play titles.

Anyone who buys the box will also get access to the SDK, enabling them to create their own titles. The hardware is “built to be hacked” from the day of release.If it is easy to build and share titles, the Ouya could be a hit with fans of independently titled games. Although that could just mean that the console will act as a launchpad for titles to get onto the bigger platforms.

This particular project is being backed by a variety of notable individuals including designer Yves Behar, ex-IGN exec Julie Uhrman, former Xbox gaming boss Ed Fries, Amol Sarva of Peek, Peter Pham of Color, and Muffi Ghadiali who helped ship the Kindle. There’s a good foundation of knowledge and experience there, but can the Ouya do enough to stand out in a fairly competitive marketplace. Hopefully more developments will be posted soon and we will keep you up to date.