Ah the viral - a process involving a bunch of marketing folks sitting around trying to figure out what kind of material will capture the attention of millions around the world.
A couple of horror pranks recently have been genuinely incredible, so with the massive budget behind something like Watch Dogs surely they could pull off something good? And the concept was certainly interesting, giving people the powers from the game in a huge environment and setting them up for a fall.
Check out the vid.
Again, its a nice idea. The main problem is that is all to obvious everyone involved is an actor. In fact, to all intents and purposes the whole street is a set. Without any real human reactions it all feels a bit empty and there are just too many moments that hinge on the particpation of the group.
Still, its a hell of a production (and its got over 5 million views already), and you can get a hint of just what it took to put it together in this behind the scenes video.
Watch Dogs releases on the 27th of May 2014.