Destiny Could Cost Activision $500m

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Destiny Could Cost Activision $500m
Marketing and development costs dwarf everything that has come before...

When Activision spoke about Destiny potentially being the biggest selling new IP of all time, people probably didn't know that the company was planning on dropping as much as half a BILLION dollars on the game. Split between development and marketing, that astronomical figure dawrfs pretty much everything else that has come before, including Rockstar's epic Grand Theft Auto V.

This figure comes from Activision's often controversial CEO Bobby Kotick, who told attendees at a press conference last week that the cost of Destiny far surpassed even big name Hollywood blockbusters.

Analysts maintain that in order for Activision to break even on that kind of outlay, they'll need to sell around 16 million copies of the game on all platforms, which, although sounding like a lot, isn't beyond the realms of possibility at all. It's quite feasible that the game will manage that within its first couple of months, but that doesn't make suchan enormous budget risk free for Activision. Should the public not take to the game for whatever reason, this could set them back quite a bit for future projects.

Fortunately, it looks like Destiny is going to be a winner. The game launches on PS4, PS3, Xbox One and Xbox 360 on September 9th.



Destiny Could Cost Activision $500m on ClickOnline.com
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peter@clickonline.com
Games Editor
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