Zyngarecently purchasedDraw Something’s
for approximately $210 million and is looking to make a return on its investment by way of sponsored drawings. Test words such as “KFC”, “Nike” and “Doritos” were inserted into possible options for several weeks to see how players reacted. According to VP of mobile gaming and general manager for Zynga's New York office, Dan Porter
, “People loved to draw the Colonel and bags of Doritos.”NHL
has also signed up with Zynga and has paid for a variety of different words to appear in the popular social game. Players could be asked to draw words such as “puck”, “slap shot”, “hat trick” and “Zamboni”. We have seen plenty of cross over advertising in games in the past and it will be interesting to see how this works out. It is even more important for Zynga that this succeeds as player numbers have dropped by approximately four million in the last month.