EA Access is a new initiative from EA which offers up a number of services for a monthly or yearly subscription fee.
For a fiver a month or 30 quid a year you'll get access to a slew of free classic games from EA's back catalogue as well as a 10 percent discount on DLC and new digital titles and the chance to play major demos 5 days ahead of a new release.
The first four games will be FIFA 14, Battlefield 4, Peggle 2 (yay!) and Madden 25. The service isn't ready yet for everyone but some people are taking part in a Beta right now and you can check out a video tour. Here you'll see the menus and how easy it is to get downloading, as well as the kinds of prices of new games on the service.
So it looks like a new title like UFC will set you back 60 quid - in the usual dollars are equal to euros nonsense. You can buy the same game at Amazon right now for around €50, so still 4 quid cheaper than the discounted EA Access price with free delivery.
If you're going to offer us the convenience of downloadable games EA, you'll want to keep the price point a lot lower.
EA Access is in Beta now and will be live in the coming months.