EA and FIFA renew partnership until 2022

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EA and FIFA renew partnership until 2022
No virtual Fergie on the touchline though.
EA Sports today announced that it has agreed a licensing agreement extension with FIFA that will see the publisher maintain exclusive rights to release FIFA-branded action and management videogames until December 31st, 2022. This agreement also means that EA Sports will retain the rights to release the official FIFA World Cup videogame, as well as retaining its status as a Presenting Partner of the FIFA Interactive World Cup.

This follows the news that EA will be showcasing FIFA 14 at E3 this summer. Executive Vice President and Head of EA Sports, Andrew Wilson, highlighted the importance of the partnership with FIFA and the franchise overall. Wilson said, “Our franchise has become the benchmark for quality and innovation in the sports videogame genre, and we look forward to many more years of connecting with consumers around the world with our games carrying the prestigious FIFA name.”

Meanwhile, FIFA Secretary General, Jérôme Valcke, spoke highly of the FIFA franchise and the relationship forged with EA Sports. Valcke said, “The FIFA videogames are a key experiential component in our work to communicate the FIFA brand and its values all over the world. This is highlighted by the 2.5 million football fans that have competed in this year’s FIFA Interactive World Cup, which is just one example of the power of our partnership with EA.”


EA and FIFA renew partnership until 2022 on ClickOnline.com
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