EA's cancellation of Tiger Woods franchise hits athlete's highest paid status

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EA's cancellation of Tiger Woods franchise hits athlete's highest paid status
Tiger Woods fell from the highest paid athlete in 2013 to the sixth highest paid in 2014, with EA’s decision to end its relationship with him causing a significant drop off in endorsements.

It is estimated, according to CEO of Clarity PR Sami McCabe, that the EA deal was worth $6.2 million a year to the golfer. Of course, the deal was mutually beneficial; according to NPD Group, the series generation almost $800 million in sales.

While the deal was significant, we’re not sure that Tiger will miss the earnings from the partnership. According to Forbes, it is estimated that he earned $61.2 million last year with $55 million of this coming from endorsements. It’s around $17 million less than he earned in 2013, but that’s a healthy pay check by anyone’s standards.

Tiger Woods was overtaken by Kobe Bryant ($61.5 million); Lionel Messi ($64.7 million), who is now the face of an EA franchise; LeBron James ($72.3 million); Cristiano Ronaldo ($80 million); and Floyd Mayweather ($105 million), who claimed the top spot in Forbes’ rundown.

EA plans to continue its long-running relationship with the sport of gold. The developer showcased a trailer for the upcoming PGA Tour, which will be released in Spring 2014.



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