Frozen from Disney was the biggest animation of the year and a brilliant slice of family friendly entertainment.
And, not at all incidentally, it sold a shed load of toys, with parents battling it out for Anna and Elsa dolls during Christmas 2013. The branding was everywhere - on pencil cases, sticker sets, mugs and more. But we never expected to see it on a PS4.
Trust Japan to buck the trend. A limited edition Frozen branded PlayStation 4 console has just been announced for the country. Set to arrive on the 16th of July - the same day the movie hits home video - it features some frankly rather strange stencil art on the side. Arguably, it doesn't look much like the film and makes the console look a bit crappy.
Otherwise, its a normal PS4. And when your kids get older, they probably will want to remove that sticker.
Frozen is out everywhere now - go watch it!