In an interview with The Grid, Ubisoft Toronto head honcho Jade Raymond has outlined her opinions on what's wrong with the gaming world, citing her issues with "games that treat gamers like idiots", and claiming that "not all gamers are teenage boys, and even teenage boys want more than that."
In what was a particularly candid interview, Raymond didn't hold back from hitting out at what she sees as the major issues with gaming, while also taking the time to give her views on why the Assassin's Creed series has proven to be so successful for Ubisoft.
I don’t like the assumption that all people who play games want big chain saws and women in bikinis. It’s like, really? Not all gamers are teenage boys, and even teenage boys want more than that.
It’s got to change, right? Look at movies. I really love traditional action movies—I almost don’t care how bad it is if there are big things exploding—but even those films have become more interesting in terms of complex leads. Look atIron Man. The videogame world is improving, too: We’re seeing some variety.Grand Theft Autohas been doing a good job picking interesting main characters in recent years—like the new-immigrant underdog. There still isn’t a game where you get to play an old lady. That’s my dream.
think the key to a popular game is a good core fantasy. InAssassin’s Creed, there is the obvious part: Who doesn’t want to be a badass assassin? But then there is an additional element of getting to relive and play a role in these pivotal moments in history.
It's hard to argue she doesn't have a point, one only needs look at games like Gears of War to see that the big lug flavour of machismo is still very much alive and well, but given the increase in popularity of independent titles, and a change in tack from some major studios who are now pushing a more intellectual line with their titles, it's possible that we might be seeing a shifting in the balance. As for that game where you play an old lady? Maybe that'll be Ubisoft's next smash hit!