Marvel Needs Right Developer for Avengers Game

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Marvel Needs Right Developer for Avengers Game
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Quality control high on Marvel's gaming agenda...

Despite movie tie-in games being potentially big money earners for publishers, Marvel has claimed that it's in absolutely no rush to start on any new titles using the Avengers license until it has found a developer that it knows can deliver the goods. Given the fact that the last licensed Avengers title was the less than impressive Marvel Avengers: Battle for Earth, we can't help feeling that this is a lesson they might have learned a little too late - but, as they say, it's certainly better late than ever.

Speaking to website IGN in an interview last week, Marvel's head of games TQ Jefferson spoke abot the risk of potentially damaging the brand with another sub-par release...

The Avengers game will come when we have the right partner, that has the right vision, that has the time to develop a strong, competitive triple-A title. It has to hit our three pillars: Fun and engaging gameplay, true to the characters, compelling story ... Gamers, they know better. They're not going to flock to something that's sub-par.

Given the huge commercial success of the franchise for Marvel, it's admirable that they've decided to focus on quality over quantity here, even if it does mean they miss out on the potentially lucrative window around the release of next year's big-screen follow up to the original movie, Age of Ultron.



Marvel Needs Right Developer for Avengers Game on ClickOnline.com
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peter@clickonline.com
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