Nintendo holding firm.
Nintendo’s President, Satoru Iwata, stressed that the company will not be cutting the price of the Wii U to compensate for slow sales. When communicating with investors, he explained that the Wii U would not be following the example of the 3DS in 2011 and cutting its price in a bid to boost sales.
Iwata highlighted that one of the issues facing the Wii U is that its range of titles hasn’t “fully communicated the value of our product." Nintendo could be set to rectify that over the coming year with highly anticipated titles such as a new Zelda game, a Smash Bros. title, a Mario Kart title, a 3D Mario adventure, and Bayonetta 2 among others on the horizon. Up until this point, only certain games have harnessed the capabilities of the Wii U system, while ports of titles have come too late for owners of other systems. However, Nintendo plans to demonstrate at GDC in March and will have playable titles on the floor at E3.
The Wii U is being sold at a good price, according to Iwata, who promises that the company will post an Operating Profit of more than 100 billion yen in the 12 months ending March 2014. The company has readjusted its projections for sales of the Wii U down from 5.5 million units to 4 million units.