Forgot the Apple Watch, what you really want is a PlayStation Watch.
Unless you want it to do anything other than tell time, because that's all it will do...
Coming soon to the PlayStation Gear store are a couple of actual watches. As in wrist-mounted devices which have moving arms for telling the time in an analogue fashion. We're willing to bet their battery life is absolutely amazing.
There's the PlayStation Tumble Modify Watch and PlayStation Symbols Modify Watch. Both are water resistant and pretty hardy and come with a silicone strap, which you can pop the watch face out of for some reason. And the best news it that you could have 8 of them for the cost of the cheapest Apple Watch - they're set to retail for $45 from the 19th of May 2015. Which is pretty good if you are at all interested in a non-smart watch.
Head to the PlayStation gear store for lots more branded tat.