Rumours abound that Pokemon Go is finally about to launch in Japan, which will make local fans happy after a couple of weeks of frustration. And it seems that they're going to be able to satisfy their fast food cravings while playing the game.
It has emerged that 3000 McDonalds locations across Japan will also serve as Pokemon Go gyms inside the game. This is the first sponsored placements of the virtual locations that we've seen and will give users a reason to linger around, and quite possibly nab some twisty fries along the way.
There was no doubt that the game was going to be a revenue stream, beyond the in app purchases which can help you on your way to catching them all. It might be only a matter of time before there are ads inside the game and this McDonalds deal might well be a global one.
Still it's a canny move and right on point for most of the target audience. Besides, you have to do something to address all of the calories being burnt trying to hatch those eggs.