Ubisoft is a massive gaming company which is about to have a huge year, including welcoming Watch Dogs 2 and a massive blockbuster movie version of Assassin's Creed. 2016 also marks the 30th anniversary of the company which was started by five brothers from the Guillemot family Brittany in March 1986.
Three decades on and it has become synonymous with brands like Assassin's Creed, Far Cry, Splinter Cell, Prince of Persia, Rayman and Ghost Recon, with major titles releasing every year. One burning question remains though - just how do you pronounce the name of the company? And it turns out even the people who work there haven't quite decided.
It's a cute video and the divide pretty much seems to be a linguistic one - for French language folks it starts with a 'Ooo', for English people it's more of a 'U.' The second last fellow is Yves Guillemot himself, one of the brothers who founded the company, and his opinion is the best, just say whatever you want.
Look out for more celebrations throughout the year, including a bundle of free games. The latest is the original Splinter Cell which is totally free for pc people over here.