No Man's Sky is pretty great to play on your own but there's one thing makes it even better- playing with Bill Bailey.
Here he is, getting really involved in what you're up to.
We don't really know why this PS4 ad works but it does. Bailey is the sort of chap who you expect would be interested in a game like this, and his approach to nonsense words fits perfectly into a universe where you can name everything you see anything you want.
We're also really hoping that Bill-Topia exists and that someone finds it soon. Unfortunately you don't get one Bill Bailey with every game.