Only in 2014 could Hayes Grier be a thing.
He's a 13 year old North Carolina native who has been making Vine videos with his 16 year old brother Nash since 2013. Now he has 2 million Vine followers and over half a million folks dogging his heels on Twitter.
And another momentous thing just happened - the dudes went and made a YouTube video.
Yup, that's three teenages stuffing marshmallows into their face. With bonus cute little kid.
I'm not really sure why this is happening or why we should care but there you go. This thing is an actual industry unto itself - you can LITERALLY BUY THE T-SHIRT.
Sometimes I worry about you, internet.