After many moons of hype, the Fifty Shades of Grey trailer finally arrived this week, and it managed to score millions of views in double quick time.
That's hardly surprisingly for a book series that's sold in excess of 60 million copies but that doesn't mean everyone has watched it yet. Look at what happened when Jimmy Fallon forced his house band, The Roots, to watch a specially made version of the Fifty Shades trailer.
Thar be screams...
Fifty Shades of Grey is in cinemas on Valentines Day 2015. It's going to be properly bad.