Movie promotion is a funny thing, especially when it comes to doing tie-in promos with brands. There are few things more surreal than watching Superman at an IHOP (that's International House of Pancakes, obviously) or recnet offerings pairing Subway with The Muppets.
But this latest promo just... I have no words.
It's just a regular day for Spider-Man, on his way to do his superhero thing, when he catches a glimpse of a slightly funky reflection. What happens next defies basically everything.
What is that thing?
Why is it dancing?
I think its interfering with my brain...
Anyway, The Amazing Spider-Man 2 is in cinemas from the 18th of April 2014.