Bad Moms pretty much came out of nowhere to be one of the surprise hits of the summer, raking in over 170 million dollars worldwide on a relatively low 20 million budget.
You might think that means everyone involved would be running straight into sequel territory but studio STX have other plans. A statement (via Deadline) says they're moving in different directions:
“Where other studios have automatically green lit traditional and significantly more expensive sequels, STX has determined those sequels on average are grossing 68% less than the originals. Instead, STX has chosen to focus on extending consumer passion for the Bad Moms brand with a series of film spinoffs, a reality television show, short form digital content, and a robust consumer products program.”
Ok... The weirdest part is that the first movie spin off they've named is called Bad Dads and has a release date of July 2017. As for how other elements like products and a reality TV show are going to pan out, your guess is as good as ours.
Bad Dads kind of takes away one of the more interesting elements of the original film - namely that it was about female characters. We've seen men behaving badly before, and it makes sense that women would be quite interested in seeing a series of female-centric films to follow on from this success. Let's see how it pans out.