The Independence Day weekend has come and gone in the states, with Sony’s The Amazing Spider-Man
targeting that long holiday weekend to maximise its box office take. In a trend that’s becoming more and more popular, Spidey
actually bowed on a Tuesday, giving it the chance to account for six days of takings as its opening weekend.
Misleading tactics aside, there’s little doubt that the comic book reboot won the weekend, hauling in $65 million over the three day weekend and $140 million since release domestically, with worldwide sales pushing it up to $341.6 million over six days.
It’s an impressive haul for a film that comes a mere 10 years after the first origin story and the earnings rank higher than similar recent reboots like Batman Begins
or X-Men: First Class
. But it fares less well in terms of its Spidey
siblings, with Spider-Man 2
earning over $180 million and even the rightly awful Spider-Man 3
pulling down $176 million in its first six days.
The foreign earnings, coupled with strong showings at IMAX 3D
and decent reviews scores, should see The Amazing Spider-Man
remain competitive for some weeks yet though it’s hard to ignore the looming threat of The Dark Knight Rises
which will also need its share of IMAX
The rest of the box office top 10 contains few new entries – Ted
dropped one to second place and grabbed a solid $32 million, putting it in a strong position for one of the most successful R-rated comedies of all time. Brave
came third with $20 million for a total BO of $175, with Pixar’s
latest still to open in many international locations.
Oliver Stone’s Savages
came in fourth with $16 million and a fairly wide release for a violent, R-rated thriller. Reviews aren’t great but there’s little else to compete for its audience in the next few weeks. Soderbergh’s Magic Mike
did great business on its opening last week, pulling in audiences by promising plenty of exposed flesh and leaving the darker elements of the story out of the promotional material. It dropped to just $15.6 million this week, though again it has yet to open outside of the states.Tyler Perry’s Madea’s Witness Protection
took sixth with $10 million, edging out both Madagascar 3
and Katy Perry: Part of Me
which earned just $7.15 million over the holiday weekend. That’s even less than the Jonas Brothers
film and a shockingly low haul for a film that combines a popular performer and 3D. Foreign sales added in a meagre $2.3 million, despite above average reviews.
The top 10 was rounded out by Wes Anderson’s Moonrise Kingdom
on $4.6 million and Woody Allen’sTo Rome with Love
which earned $3.5 million and continues to expand its reach in the states.
More stats on the awesome Box Office Mojo