Captain America Civil War soars and Disney dominates


Captain America Civil War soars and Disney dominates

Captain America Civil War had already scored big at the Irish and UK box office last weekend and now has more to celebrate with its release Stateside.

The film took in an estimated $181 million in three days (which could be a little higher by the end of today). That makes it the third biggest weekend for a Marvel movie of all time and also the fifth highest weekend ever - domestically that is - after The Force Awakens, Jurassic World, The Avengers and Age of Ultron.

To put the growth of this franchise in perspective, Civil War is the 9th biggest earning Marvel movie in America after just three days of release.

It's a sign of just how well Marvel has built this interwoven world, making sure that every possible audience member has a character to root for and billing them as the biggest events around. And it certainly helps that the films mostly deliver too.

Civil War is rumoured to have a production budget of $250 million, with almost that amount again spent on marketing (and flying that team of stars around the world). So profit margins are strangely skewed when costs are this high but Disney wont mind - they've got a long term plan of total box office domination in mind.

On that note, the performance of Civil War, along with the continued might of The Jungle Book and Zootopia, means that Disney has earned the record of the fastest studio to cross the $1 billion mark in the US in just five months.

Civil War now has almost $670 million globally, and Disney is following suit being the fastest studio to pass $3 billion globally.

And the (former) house of mouse isn't done yet. Not only do they have another Marvel movie set to arrive later this year in Doctor Strange but there's also the huge matter of Pixar's Finding Dory and Alice Through the Looking Glass - the sequel to the box office smash.

Regular Disney animation also has Moana on the way and the company is also behind Steven Spielberg's The BFG.

Oh and there's the small matter of another Star Wars film, Rogue One, coming in December.

In short, Disney is about to have the best year in its entire existence. And it's just the start of the company's global box office domination.

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