The Greatest Movie Ever Sold (2011)
Release Date: 09 February 2012
Irreverent documentary about product placement and advertising on the big and small screens. Director Morgan Spurlock decides to literally sell space in his film the highest bidder, including title sponsorship to a popular brand of pomegranate juice. As he travels around America learning about the power of brands to shape consumer tastes, the film sheds light on how corporations spends millions to subliminally burrow into our affections.