Naturally, North America will get to witness the show first, which is expected to open in Orlando, Florida. The winter effects will be provided by approximately 20 snow machines and video projections will provide the backdrop of the North Mountains. Thirty-nine people will take to the stage for the production.
It’s understandable that Disney wants to cash in on the popularity of the movie; it has taken in more than $1.2 billion worldwide since its release last November, while its soundtrack, DVD and merchandise sales have been impressive. Disney’s chief executive, Robert A. Iger, said that Frozen is probably in the top five Disney franchises. In a talk with analysts he said, “You can expect us to take full advantage of that over the next five years, I would guess.”
While most Disney on Ice shows feature segments from various Disney movies, the Frozen tour will predominantly focus on Elsa and Anna.