At this stage, very few people have seen the Fifty Shades of Grey movie, just days before it hits cinemas.
And that's probably a smart move by Universal, carefully controlling access to what is undoubtedly going to be one of their biggest films of the year. To keep the conversation going, they arranged a fan only screening in New York at the weekend, and the reaction was just about rapturous.
Apparently, leads Jamie Dornan and Dakota Johnson have amazing chemistry on screen, and the erotic moments were surprising, even for those who had read the book. Check out what else these fans had to say.
Notably, there isn't a mention here about the story or the acting as such but Fifty isn't really about those things. If the production manages to work up enough heat in that red room (and of course more vanilla moments) then that's really what fans are looking forward to. And who cares if the film isn't the height of cinematic art if the audience and fans enjoy it.
Care to try to predict how much this movie is going to make? Expect the two sequels to arrive in double quick fashion.
Fifty Shades of Grey is in cinemas from the 13th of February 2015.