There's a chance that you couldn't care less about Fifty Shades of Grey, the adaptation of E L James novel of sex and simpering, but there's no doubt it's about to become a phenomenon once its unleashed on Valentines Day.
Expect box office records to be broken and the dollars to roll in as fans flock en-masse to the big screen adaptation which stars Jamie Dornan and Dakota Johnson. To get you in the mood, here's the Super Bowl Spot which doesn't really have anything in it, apart from a joke that I found way funnier than I should have.
Seriously, this is going to be absolutely huge.
No pun intended.
Fifty Shades of Grey is in cinemas from the 13th of February 2015.