Whatever your thoughts on Mr. Kevin Smith, he's a man with a real passion for cinema and geekdom and those two elements intersect pretty perfectly in the world of Star Wars.
So it's no surprise that he has some thoughts on the first trailer for Star Wars The Force Awakens. And here they are.
It's interesting to hear him talk about a time before the internet (yes it actually happened) and more significantly the way that changes our relationship with movie trailers. When he saw the promo for Empire back in 1979 it was a one-time only deal - unless he wanted to pay to go see a movie again. That makes the engagement even more special, especially because you're seeing it in the confines of a movie theatre.
The first trailer for The Force Awakens is pretty much a perfect teaser, and we can't wait to see how the Star Wars universe expands from this new starting point.
Star Wars the Force Awakens is in cinemas in December 2015.