The Netflix streaming video service could soon be presenting ads to its millions of users.
The company is testing videos which would play before and after their content at the moment, basically advertising their own original shows in short trailers. That's not especially surprising, seeing as they already work hard to throw imagery and media panels for Orange is the New Black and Daredevil at us whenever possible but an unskippable video interrupting content is a very different matter.
Netflix has reponded by saying that they're contantly testing new features and they don't always get rolled out to all members. The company was also keen to point out that it has no plans to show actual product advertisements between episodes of its show.
It makes sense to take a look at your viewing preferences and offer up a suggestion from Netflix's own library and with the service producing so much quality content they're likely to be pretty solid suggestions. In truth, it would make a lot of sense for them to be doing ads of all sorts, especially given the relatively low cost of a subscription and the high operating costs of running a streaming service and creating original shows.
There are a couple of ways this can go, including limiting ads to the lower cost Netflix plans or raising the overall prices and it will be interesting to see how it pans out over the next few months and years.
For the moment, don't be surprised if you start to see ads for Netflix programming in the not so distant future.