The pitch for Pixels is pretty dang weird - when aliens take early 80s video games as a declaration of war, some old guys who used to be arcade titans get called in to fight back.
Oh this is also a movie where Kevin James is the president... Here's the first full trailer.
It's big, its expensive-looking and it is absolutely a real film but I'm still not sure what to make of Pixels. It's based on a short from 2010 which was just about bringing 8-bit characters into the real world and takes that concept and really runs with it. You have to admire the faith Sony has in a project this odd, especially given the poor box office performance of most of Adam Sandler's recent output. I really do like the look of the effects and its nice to see director Chris Columbus (Home Alone) back at the helm of a major film.
But do cinema audiences really care about ancient video games? The target demo of this film was likely born up to 20 years after the games its referencing and while those characters live on in popular culture its going to be a balancing act to make sure the content is accessible enough for all audiences. At least the cast is decent, including Josh Gad and Peter Dinklage, as well as some extra class from Brian Cox and Sean Bean. Then there's the character of Lady Lisa, played by Ashley Benson, who has her own mobile game you can play right now. It's a bit meh.
Here's the short the movie is based on, created by Patrick Jeanwhich is pretty cool.
Pixels is set for release in Ireland in August 2015.