Stan Lee is known for his cameos in Marvel films, but this is perhaps his most efficient one to date. He has been included on the poster for the upcoming Deadpool film.
The poster, released as part of the 12 Days of Deadpool, encourages fans to go see the film in IMAX. "Size matters," it joyfully proclaims. And while Lee himself wasn't responsible for the creation of Deadpool - that honour goes to Fabian Nicieza and Rob Liefeld - he still gets a tribute on the poster.
There's also a short IMAX promo that uses chimichangas (Deadpool’s favorite food) to explain why this is a film to watch in IMAX.
12 Days of Deadpool is counting down the days until the new Deadpool trailer is released. It will arrive on Christmas day, just in case you needed more of a reason to look forward to December 25th.
Deadpool opens in cinemas in February 2016, starring Ryan Reynolds, Morena Baccarin, Andre Tricotruex, Brianna Hildebrand,T.J. Miller, Gina Carano, and Ed Skrein.