Star Wars is kind of a big deal. The six movies to date have grossed over $4 billion and that's not to mention the spin offs, video games and a toy market that has made George Lucas a very rich man.
But in summer 1977 Star Wars was just another stab at making a sci-fi film, an $11 million effort from a relatively unknown filmmaker filled with 70s haircuts, cheesy dialogue and heralded by some fairly unconvincing trailers. And it even opened on a limited number of screens on May 25th 1977, later expanding and taking six months to become the highest grossing domestic release of all time.
So the promotion for the film was fairly low key, as you can tell from this Today Show interview which happened after the film had already started to become a hit - something studios would never dream of doing now. Check out Carrie Fisher and a laconic Harrison Ford, as well as an ever smiling Mark Hamill (then just 26) who just seems happy to be there.
Looking back, it's a fairly poor interview. The host doesn't seem interested in letting his guests talk at all and spends most of his time making snide remarks about Star Wars. Almost four decades on, the franchise doesn't seem like such a laughing matter now.
Star Wars Episode VII is coming in December 2015.