The 'Midnight Memories' hitmakers - Harry Styles, Zayn Malik, Niall Horan, Liam Payne and Louis Tomlinson - were spotted filming on Clevedon Pier in Somerset yesterday (24.03.14) as they braved the cold.
According to The Sun newspaper, the boys were seen sipping hot drinks and holding hot water bottles as they tried to warm up.
An area of the pier was closed off as the band started working on the promo, which is thought to be for their upcoming new single.
After fans heard the band were in town, many started to line up next to the pier, with one girl cancelling her driving test to try and catch a glimpse of the boys.
The band recently slammed split rumours, after admitting they hadn't seen each other for three months, and insist they are preparing for their upcoming 'Where We Are Tour' as well as working on new material.
Liam told Capital FM: "We're not splitting up, we're writing our next album.
"People say we don't work hard and it's all a game and whatever.
"We just wanna make good music, and this album - honestly, every lad out there tonight who's thinking One Direction are this and that. Literally, next album - pick up our album and see what you feel."