The Fire will be shopping-ready when it launches; the Firefly feature allows users to scan items such as books, DVDs, phone numbers, QR codes, CDs, URLs, games, bar codes and more with their camera and will let them tap a button to purchase it from Amazon, if possible. It will also use a phone's microphone to listen out for songs.
Specs-wise, the Fire comes with a 4.7-inch, 720p display, aluminum buttons, a Qualcomm processor, Adreno 330 graphics, and 2GB of RAM. It’ll be just 0.35 inches thick, and weighs 5.64 ounces. Meanwhile, Amazon’s Jeff Bezos promised the impossible during the announcement when he said that the headphones won’t tangle – now that will have to be seen to be believed. The Fire runs a tweaked version of Amazon's Android-based Fire OS 3.5.
Another novel feature is that the Fire will have four front-facing cameras that are used to create a "dynamic perspective," a head-tracking tool that changes the phone depending on how you look at it.
The phone will start at $199.99 for a 32-gigabyte storage version with a two-year contract on AT&T in the US. We’ll have to wait and see if Amazon has plans for it further afield.