App Store's prices set to rise in Europe


App Store's prices set to rise in Europe

Apple users across Europe may have to shell out more for purchases from the App Store in the near future.

Notification of the impending price rise was allegedly sent to iTunes Connect members. The notice, which was posted by Apple Insider, explains that these changes are to be implemented as a result of adjustments in VAT and foreign exchange rates. Modifications will take effect within 36 hours.

The letter explicitly states that prices will increase “for all territories in the European Union as well as in Canada and Norway.” Those living in Iceland will pay less, while users in Russia will notice an unspecified “change” in prices.

Russia’s unstable ruble has caused problems for Apple in the past. Extreme swings in the value of the currency forced Apple to temporarily shut down the App Store in Russia. When normal service resumed, prices were up to 35% higher.

The notice was sent out yesterday, so we should see the implications of these changes very soon.

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