With the news that Apple and Shazam have agreed a deal between the companies, speculation is mounting that the next major upgrade to Apple's iOS mobile operating system could see Shazam's song identifying technology become a key part of the user experience.
Already one of the most popular apps on both the Apple iTunes App Store and Google Play Store, Shazam boasts tens of millions of regular users, and allows smartphone or tablet owners to identify the name and performing artist of songs simply by letting the app listen to the music as it plays.
With recent reports emerging that Apple is planning a much-needed overhaul to its music services, partnership with Shazam certainly makes sense, and it's possible that the company sees it as a way to drive potential sales, pushing users towards the iTunes purchase page for any songs identified by Shazam on iOS devicees.
As of right now, Shazam banks around $300m per year thanks to its partnerships with other digital music retailers, so it'll certainly be aware of the benefits of any such partnership with Apple.
Whether or not the app does find itself as part of the core iOS 8 experience or not remains to be seen, but it wouldn't surprise us, as Apple has long since shown willingness to integrate third party products into its OS, such as with Twitter and Facebook.