Apple is on course for a record breaking quarter thanks to impressive sales of the iPhone 6 and iPhone 6 Plus.
According to data from Kantar Worldpanel ComTech, the launch of the iPhone 6 saw Apple’s sales soar. In the quarter ending October 2014, the company’s products accounted for 39.5% of British smartphone sales, which was its highest ever level.
Apple’s sales rose by 5.7% and recorded 20.7% overall sales. In comparison, Android devices still led the charge at 69.4%, but recorded a fall of 2.5% during the quarter. Windows Phone was third in the ranking with a market share of 8.7%.
Strategic insight director at Kantar Worldpanel ComTech, Dominic Sunnebo, said that Apple’s sales share has grown in major European economies, the U.S., and Australia. He said that the company’s success is most obvious in the U.K. He explained, “This success is particularly evident in Great Britain where Apple now has its highest ever share of sales with 39.5 percent. Most of these sales were driven by loyal Apple users. Some 86 percent of British buyers upgraded from an older iPhone model.”
The data also claimed that the iPhone 6 outsold the iPhone 6 Plus by a 4:1 ratio. Apple tends not to break down the sales between the two devices, so this is as good a figure as can be supplied at this stage.