Apple Launches (RED) App Store Promotion


Apple Launches (RED) App Store Promotion

Apple today announced Apps for (RED), a app store promotion that will see proceeds from 25 apps being donated to the Global Fund to fight AIDS.

The promotion kicks off today and runs until Sunday, December 7th. During this time, proceeds from sales of the apps and some from in-app purchases will go to the Global Fund to fight AIDS. Some developers have also created RED-inspired content for the promotion.

New content is available for GarageBand, called (GarageBand)RED Loop Pack. This features a collection of 300 new loops in a variety of genres. This content costs $0.99 until December 7th.

Alongside Apps for (RED), Apple will donate a portion of sales from Black Friday and Cyber Monday from retail and online stores. Apple’s CEO Tim Cook introduced the promotion and described the gift of life as being the most important gift that anyone can give.

He added, “For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact. This year we are launching our biggest fundraising push yet with the participation of Apple’s retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well.”

The following apps are included in Apple’s campaign:

  • Heads Up (includes new (Heads Up!)RED deck)
  • Monument Valley (includes Ida’s (RED) Dream as special chapter)
  • Angry Birds
  • Angry Birds HD
  • Rayman Fiesta Run
  • Clash of Clans (includes (Pile of Gems)RED until December 8)
  • FIFA 15 Ultimate Team (includes exclusive FIFA Points Pack and Tournament)
  • Kim Kardashian: Hollywood (includes exclusive items)
  • Bubble Witch 2 Saga (includes two new levels per episode)
  • The Sims FreePlay (includes extra points and items)
  • Clear
  • Threes
  • djay 2 (includes exclusive free skin and sample pack via IAP)
  • djay 2 for iPad (includes exclusive free skin and sample pack via IAP)
  • Star Walk 2 (includes new RED planet)
  • Cut the Rope 2 (includes new bundle)
  • Despicable Me: Minion Rush (includes new items)
  • Paper
  • Toca Town
  • Over
  • CSR Racing (includes exclusive car)
  • Kitchen Stories
  • Frozen Free Fall
  • FarmVille 2: Country Escape
  • The Human Body
  • Puzzle & Dragons

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