The campaign features two ‘Your Verse’ TV spots. They feature Essa-Pekka Salonen, the principal conductor of the Philharmonia Orchestra in London and Conductor Laureate of the LA Philharmonic, and Chérie King, a travel writer.
Everyone knows that the iPad can be used for activities such as checking e-mail, rowsing social media and games, but there is far more to it as Apple hopes to show. Though the company coined the expression, “There’s an app for that,” it is drilling home the point with practical examples of what the iPad can do.
The Esa-Pekka sees the composer turning a whistle that comes to him while shaving into a full blown orchestral piece thanks to the ability to work on it anywhere. Chérie King, on the other hand, uses her iPad for navigation, photography, communication, translation and writing.