Apple releases new iPad TV spots

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Apple releases new iPad TV spots
Though Apple still has a stranglehold on the tablet market, it is attempting to ensure that it stays that way with the release of new TV spots that show what the iPad can be used to create and ‘do’.

The campaign features two ‘Your Verse’ TV spots. They feature Essa-Pekka Salonen, the principal conductor of the Philharmonia Orchestra in London and Conductor Laureate of the LA Philharmonic, and Chérie King, a travel writer.

Everyone knows that the iPad can be used for activities such as checking e-mail, rowsing social media and games, but there is far more to it as Apple hopes to show. Though the company coined the expression, “There’s an app for that,” it is drilling home the point with practical examples of what the iPad can do.

The Esa-Pekka sees the composer turning a whistle that comes to him while shaving into a full blown orchestral piece thanks to the ability to work on it anywhere. Chérie King, on the other hand, uses her iPad for navigation, photography, communication, translation and writing.



Apple releases new iPad TV spots on ClickOnline.com
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