In 2014, Apple is playing catch-up.
It’s jumping headlong into the phablet space with its impressive looking iPhone 6 Plus.
It’s leaping with gay abandon into the wearable market with its intuitive Apple Watch.
It’s bounding with decided intent into the lucrative NFC industry with Apple Pay.
And only Apple Pay.
Indeed, Apple’s newly announced NFC technology will ONLY be used to process payments via Apple Pay.
Apple NFC will not be used for pairing devices.
Apple NFC will not be used for sharing files or launching apps.
Apple NFC will not be used as a custom trigger such as auto log-in or as a fob for garage doors.
Apple NFC will not be used to process PayPalor any third party payments.
This oddly inconvenient decision from Apple is not set in stone. Indeed a firmware update may rectify this limited functionality in about a year’s time. Until then, it’s off limits to developers, however a select few (entrusted with the keys to Apple’s toybox presumably) will be able to tinker about with the functionality.