The BBC is planning to make viewers feel like they are at the London 2012Olympic Games by broadcasting certain events in 3D. Parts of the Opening and Closing ceremonies will be broadcast in 3D along with the 100m finals. Nightly highlights of other events will also be shown in this fashion. This is being described by the BBC as a “3D experiment”.

BBC's director of London 2012, Roger Mosey, explained that these events were chosen because they are the highlights of the Games themselves. He added that it minimises “the loss of HD that is a consequence of our 3D service.” The BBC is intending to approach the Olympics with the same strategy used to broadcast Wimbledon. SD and HD footage will be available on BBC One and BBC One HD, with the 3D version being shown on the BBC HD channel. Mosey said that selecting a handful of events for 3D coverage meant that there would be no loss of choice over the course of the Games.