Belgian police warn against using Facebook reactions


Belgian police warn against using Facebook reactions

Belgian police are warning Facebook users against using reactions in a bid to protect their privacy.

The police say that the social media site is using these reactions as a means of collecting information and using that to decide how best to advertise to them. “The icons help not only express your feelings, they also help Facebook assess the effectiveness of the ads on your profile,” the Belgian police wrote on its website.

They claim that Facebook can determine when people are in a good mood and when is the best time to advertise to them. “If it appears that you are in a good mood, it can deduce that you are more receptive and able to sell spaces explaining advertisers that they will have more chance to see you react,” they say.

Facebook launched the six reactions back in February. The police say that it was limited to just six reactions as “Facebook is counting on you to express your thoughts more easily so that the algorithms that run in the background are more effective.”

Belgian police warn against using Facebook reactions on
About this author
Staff Writer
Recent Articles by this author
29 September, 2016
Director Antoine Fuqua has been doing a great job in recent years with hits like...
29 September, 2016
Gears of War 4 is coming soon, and it's going to kick off with an extended prologue....
26 September, 2016
If you thought Snapchat was all about social messaging your information is so last...
16 September, 2016
If you’re budgeting your time for future game releases, you may want to leave...