Coca Cola has a lot of money, which explains why it has now had the time and cash to create and entirely new thing.
A SELFIE-PHOTO TAKING BOTTLE!
Yup, it's a base which plops onto a 500ml bottle of your favourite beverage and takes a snap when it detects the bottle is at a certain angle. Which means lots of pictures of you sucking down the tasty, tasty goodness of a drink which I have personally had dreams about.
It's just soooo goooood...
Anyway, this thing lets you share to your social platform of choice easily, with many unflattering images of your nose and stuff.
It was created for Coca Cola Israel for their Summer Love campaign by Gefen Team and it's designed to keep you in the moment and still get those all important selfies sorted out. It does look pretty ridiclous, but at least we're probably not going to be seeing them appear everywhere. At least not yet.