In case you don't know, Microsoft recently introduced a personal assistant to Windows Mobile called Cortana. Now that she's out in the wild, its important to get the message out there of just how cool she is. And apparently the best way to do that is to trash talk someone else's product.
In their latest ad, Microsoft compares the performance of Cortana on a Nokia Lumia 625 directly with that of Siri on an iPhone 5S, focussing on a couple of specific things that the new kid on the block can do. Here's the spot.
They're nice enough features, the location based reminders are a great touch, but hardly ground-breaking. And in this case wouldn't it have been more impressive from Microsoft if they were around three years ago when Siri first launched? One thing's for sure, you don't see Apple doing the same kind of negative advertising.
The Nokia Lumia 625 and Windows Phone 8.1 are available now.