According to the Financial Times, which has been in contact with sources close to the project, the app will feature a simple UI and restrict interaction down to a minimum. Its purpose is to make video creation and sharing as quick and as simple as possible.
This isn’t the first time that Facebook has attempted to tap into Snapchat’s grip on the market. In December 2012, Facebook released Poke, an app that was quite similar to Snapchat, but it failed to find a foothold.
Facebook isn’t the only company hoping to rival Snapchat in the near future. It was recently confirmed that Yahoo purchased Blink, a mobile messaging application that lets users share self-destructing messages. Blink itself may be shut down in the coming weeks, but the talent has joined Yahoo and may provide the company a way into the area of self-destructing messages and videos.