Facebook's newest app targets a younger audience


Facebook's newest app targets a younger audience

Facebook’s latest app goes back to the social network’s roots. Lifestage, a standalone iOS app, is available to people aged 21 and under.

The app asks for bits and pieces of info that you’d see in a typical profile, including your likes and dislikes, as well as things like your happy/sad face, and the way you dance. You respond in video form and the app takes these clips and creates a video profile.

Technically, anyone can download Lifestage, but anyone older than 22 will only be able to see their own profile. This app is aimed at high-school students and young college folk, similar to how Facebook started life.

Rather than needing a Facebook account, when you sign up to the app, you select your school and get to see profiles of other people from your school or nearby. But Lifestage only shows you people once 20 people from your school are using it, the perfect ploy to get people to nag their friends into signing up.

Facebook wants to put “video at the heart of all our apps and services,” so this app seems like a good fit.

Facebook`s newest app targets a younger audience on ClickOnline.com
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