OnePlus 3 is set to be announced officially on the 15th of June in a major virtual reality infused event which will also allow users to buy the handset right in the VR experience. But some won't have to wait that long.
The company is offering 30 people the chance to receive the phone before release date, in exchange for their honest opinion about the new handset. Over on The Lab, you can fill in your details in the hope of being selected. Almost 13,000 people have signed up at the time of writing.
This is a specific kind of promotion from OnePlus, with questions on the sign up page asking people to point out why they should be the ones to get hands on first with the new smartphone. It's clear that the company is looking for those who are already interested in the brand, and likely to have positive things to say.
There's no harm in that, but it's not really a review process so much as a way to get all-but-free promotional content, which by the way they are free to use in their own ads. No surprise there, and it also drums up interest in the product as a whole.
OnePlus knows what they're doing, we're just hoping the phone lives up to the hype that's starting to be generated.
OnePlus 3 launches online on the 15th of June, 2016.