Virtual Reality isn't going anywhere in a hurry, so it's pretty much time to embrace it.
That's definitely the attitude of McDonalds which has started giving away free virtual reality headsets at its outlets in Sweden. From the 5th to the 12th of March 2016, 14 outlets in the country are loading up Google Cardbord style headsets in a very clever way - the Happy Meal boxes themselves turn into the googles!
A little cutting and folding is all that is needed, and you get the added benefit of wearing something on your head that tastes like those french fries you really shouldn't eat as often as you do. These googles work with your smartphone so they dont need any more advanced tech, and you can try the whole thing essentially for free.
This whole promo is just to show off a skiing game the company has developed, which ties in with a local event called Sportlov that's supposed to encourage familes to hit the slopes together. Let's hope his goes worldwide soon.