Google has had moderate to good success to date with their Nexus line - phones made by a variety of manufacturers which come with the latest version of stock Android as standard. However a new report suggests that the company isn't satisfied with just having the Nexus phones out in the wild, and that it wants to work on devices with more of a specifically Google DNA.
Rather than letting other companies handle the design and manufacture, the new handsets would be made entirely by Google with an eye to further growing their own ecosystem. That would include the way the phones look and their internal specs but also the software inside.
It's not yet known how this might impact the way they work with the Nexus brand, which was pretty much created to show off the latest version of Android as soon as it launches. If Google has their own phone, would they roll out the latest firmware exclusively for a time? The report suggests that Nexus will continue for the moment at least, but perhaps the two projects could eventually merge?
The news from a senior source comes via The Telegraph and the details are still pretty vague, suggesting only that this new handset should launch before the end of 2016. If a company as big as Google is planning to put out its own smartphone, you can be sure we'll hear all about it well in advance of the release date.