Google experimenting with black links in search results


Google experimenting with black links in search results

Google is changing how it displays search results, replacing the traditional blue link with black text.

The search giant is A/B testing black links for its search results. This means that your search experience may be unchanged, as some users are seeing traditional blue links, while others are a part of the trial and see black links.

This change applies to both read and unread links, so users won’t be able to look for the purple link to revisit a page that they previously found useful, but forgot to take note of.

"We're always running many small-scale experiments with the design of the results page," a Google spokesperson told Mashable. "We're not quite sure that black is the new blue."

This isn’t the first time that it’s experimented with how it displays search results. In 2014, Google trialled shades of blue to see which shade people were more likely to click on.

Google experimenting with black links in search results on
About this author
Staff Writer
Recent Articles by this author
29 September, 2016
Director Antoine Fuqua has been doing a great job in recent years with hits like...
29 September, 2016
Gears of War 4 is coming soon, and it's going to kick off with an extended prologue....
26 September, 2016
If you thought Snapchat was all about social messaging your information is so last...
16 September, 2016
If you’re budgeting your time for future game releases, you may want to leave...