From September 30th, Google Play will display the price ranges of in-app purchases for Android apps available through the store.
One of the criticisms levelled at so-called free to download apps is that they come packed with functions and content that can only be accessed by paying. Soon, Google Play will illustrate how much you could wind up paying out to utilise any app to its fullest.
In this way, users will be able to identify which apps are truly free or how much they will be paying for an app. Apple currently showcases the price of various in-app purchases on the App Store.
Here's the announcement from Google:
“Beginning September 30, 2014, all apps offering in-app purchases to users will have an "In-app purchases" price range displayed on their detail page on Google Play. Price ranges will include in-app products and subscriptions.”
It also told developers: “If any of your apps offer paid in-app features or subscriptions, go to your app's In-app Products page to review the prices and publishing status of your in-app items.”